First-ever grass-fed ad designed by Organic Valley to bring attention to protecting food with follow-up activations at Farm Aid 2024 LA FARGE, Wis., Sept. 17, 2024 /PRNewswire/ — Organic Valley, the leading farmer-owned organic cooperative, has unveiled an innovative new way to create ads: cows grazing pasture to spell out letters. Cows on three Organic Valley farms across the country are eating pasture grasses around strategically placed fences that form the word “BUZZ-WORTHY” and an emoji-like bee. The ads are eye-catching, environmentally friendly and beneficial for the ecosystem. They provide habitat for pollinators, such as honeybees, and prevent soil erosion and water runoff. All materials from the zero-waste ads are reused as feed or fencing.
Organic Valley is a farmer-owned cooperative that produces organic dairy products. They are known for their commitment to sustainability and environmental stewardship. Their advertising campaigns often feature farmers and their cows, emphasizing the natural beauty of their farms and the importance of organic farming practices.
Organic Valley, a farmer-owned cooperative, is a leading player in the organic food movement. They are known for their high-quality, sustainable practices, and their commitment to environmental stewardship. They have a strong marketing strategy that emphasizes the benefits of organic farming, including its positive impact on the environment, human health, and animal welfare.
* **Organic Valley: Sustainable Dairy, From Farm to Consumer**
* **Beyond Organic:
They are committed to providing high-quality, sustainable, and affordable organic dairy products. Organic Valley’s commitment to sustainability goes beyond just their products. They are actively involved in promoting sustainable practices across the entire supply chain, from farm to consumer.
They achieve this by supporting family farmers and ranchers through various programs and initiatives. **Key Programs and Initiatives:**
* **Farm Aid Concert:** This annual event brings together renowned musicians and artists to raise awareness and funds for family farmers and ranchers. * **Farm Aid Fund:** This fund provides grants to family farmers and ranchers facing financial hardship.
Media Contact: Elizabeth McMullen [email protected] SOURCE Organic Valley Cropp Cooperative
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